Trickery is one of the foundational pillars of Internet advertising, particularly of the pay per click variety. I've been seeing a lot of ads on Facebook recently that try to mimic native Facebook features, like a notification, but are in fact pay per click ads. This is, of course, old hat, Adsense optimizers have been attempting to make Adsense look like website nav links for donkey's years. This ad might have fooled me, and I give them an 'A' for effort, but fortunately a little typo tipped me off, and I didn't click through.
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