Tuesday, February 5, 2008

Leaky Ad Conversion Loops

Paul Fisher has a good post up talking through some recent behavioral studies on people interacting with ads online. Basically, you're never going to be able to fully 'close the loop' on conversion from advertisement to sale, there are always leaks, even online, even with AdWords and CPA - though granted, the ROI is much more measurable than say in a Super Bowl ad :)

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