Wednesday, February 13, 2008

Valueless Ad Clicks

See, Dave? This is exactly what I'm talking about!

Half Of All Clicks On Display Ads Are Worthless

Online advertising has a large Zero Sum component to it - redistributing money from ad buys to ad publishers!! I'm not saying no one sells anything through Adwords or Adsense - or display ads for that matter - but the net flow is towards the publishers (or ad networks, of course!)

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