Thursday, May 22, 2008

Cellfire: Avoiding Local Fragmentation

Chris posted yesterday about some local online lessons learned, which reminded me of local/coupon company that is finding at least a little momentum. Cellfire delivers coupons to for local stores over your cell phone, and have been plugging away for a few years now. As of summer 2008, they are up to around 30 employees and growing. Cellfire has gotten around two of the principal problems in the local online space - getting to a large inventory, and broad distribution, basically by avoiding them - their coupon inventory is all national chains, and their distribution is all from getting into the fairly limited service stack on wireless carriers. To a great extent, Cellfire has chosen to limit down the scope of their business, but they have definitely avoided intractable nationwide local market fragmentation.

No comments: