There are two functions that I want to see a venture firm provide to portfolio companies that are new and atypical.
Most firms build their tribe of entrepreneurs and deal-referrers through social and educational events for portfolio executives, friends of the firm, and industry experts. These programs can be as simple as a backyard BBQ at a GP’s house or as structured as True University. Tools can be as low-tech as a CEO dinner, or as cutting-edge as private Q&A applications at 500Startups and First Round Capital. The primary result of these activities is brand building in the entrepreneurial community. The principal benefit is keeping a firm’s deal-flow network warm. This is vitally important, however, portfolio companies do not win or lose because of an expert talk on product/market fit.
Most firms can recommend a proven bookkeeper, or a known professional recruiter. Firm preference dictates whether services like these are presented as a suite of resources in the Andreessen Horowitz ‘talent agency’ model, or as a quieter more traditional referral in the Benchmark model. Further, good firms can provide business development and sales introductions.
The first function that I want to see offered to portfolio companies is a hiring process concierge. This is specifically not a professional recruiter function. Recruiters, whether paid by portfolio companies or by investors generally play a filter role. Entrepreneurs who are the best recruiters work the opposite way. They invest substantial time in identifying and actively pursuing potential hires at all levels. They take special care to examine a potential hire’s online presence and write long, thoughtful cold emails to prospective candidates selling the mission of the company and the potential fit for the candidate. I was recruited by Kevin Merritt to Blist/Socrata in this way. It is astonishingly effective. Most CEOs do not think they have the time for this and professional recruiters do not have the credibility among developers and technology professionals to execute this strategy. Under about 50 employees, founders don’t need a recruiter, they need a hiring process concierge who can research and ghost write prospecting communication for founders to send and then make sure that founders follow up with the best and most responsive candidates.