This is one particularly impressive power you get from blogging:
If someone else doesn't blog, and doesn't have too much of a web presence tied to their name, you can just write a blog post with their full name in the title, and say whatever the hell you want - then you own them - anytime a prospective partner, employer, other important person - searches on that particular full name as a quick background check - they see what you wrote.
So, the moral of the story is . . .
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