eBay bought dba.dk for some ducats today - and I was reminded of a sterling little usability Maoism/litmus test: I used dba.dk to search for an apartment in Copenhagen, and I speak zero Danish - yet I was still able to figure things out. So here goes: design websites/apps intuitively enough that an illiterate can figure it out. That way you will serve not only people who cannot read, but also the schizophrenic skimmers who choose not to read - at Startonomics last week, social media gate-keeper Muhammed Saleem surface a statistic that normal people read about 240 words per minute, while active consumers of social media 'read' about 900 wpm.
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