Wednesday, September 12, 2007
Ad Of The Day: The Forgotten Commodity
This ad from my Yahoo Mail was confusing enough that I clicked on it. Confusion is an underappreciated advertising strategy, I don't like to be confused, so I clicked through to un-confuse myself. Was the ad trying to say that 'options' were a commodity? I wouldn't put that past an online trading ad. As an aside, I am not sure this ad text would pass Google's quality guidelines . . .
Here is the landing page:
It's extremely long and wordy, isn't it? This page definitely doesn't fit with traditional thinking on landing page conversion - but snake oil can be a hard sell, so maybe this in-depth 'education' leads to better conversion in this case.
Posted by Mathew Johnson at 11:06 AM