Thursday, September 20, 2007

NewsTrust - Huge Value Add

NewsTrust is a fairly new and important company/organization/force for good. Bold-face names are involved (Dan Gillmor, Craig Newmark, Howard Rheingold) – and my friend Kaizar works there.

NewsTrust describes the idea like this:

“The free website features daily feeds of quality news and opinions, which are carefully rated by our members, using our unique review tools. We rate the news based on quality, not just popularity. NewsTrust reviewers evaluate each article against core journalistic principles such as fairness, evidence, sourcing and context.”

I like NewsTrust, and receive news digests in my email – here’s where I think they need to go from here: NewsTrust already does a great job pulling together news coverage, and filtering it through a strong community vetting and fact-checking process – the input piece – but then the results are put in front of me – and I already agree! To keep the community active and contributing, NewsTrust needs to broadcast their value-add out to people who have been convinced not to think critically about news coverage spun by politicians – and who are being lied to effectively by government, and interest groups, and business.

One way NewsTrust could communicate out really effectively would be to formally partner with main stream media outlets, and act as ‘out-sourced’ fact checkers. Many publications are losing the budgets to do this work in-house – and might appreciate the help!

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