Thursday, September 6, 2007

Scrybe - Getting Circular

Scrybe is famous for a great video demo that has attracted a lot of buzz (and views!) over the last 10 months. They were featured in a nice article last Sunday in the New York Times. I am very interested in interaction and feedback between different marketing/pr/buzz channels. It's not a stretch to say that their video demo success was a key driver of Sunday's article. No doubt the article has led to a lot of new user signups over the last couple of days. What's interesting is that the NYT article itself was a pretty clear driver of Scrybe video views - notice the big spike on September 2nd - which leads to even more new user signups. This is called Getting Circular!

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