Marketing includes more than buying ads and issuing press releases alone.
I just re-recognized this inequality after a (very) brief hiatus and am feeling quite relieved - for the moment, at least.
My favorite blog, Bluehatseo, has an extensive and fantastic tutorial on making money from a videoblog. When I finished reading, it dawned on me that all along I thought that I was reading about marketing, but was really reading about building a product at the same time (highly recommended).
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