A rapid and unlikely series of events have conspired to make me the proud new operator of a Nokia E60, tri-band, wi-fi, et cetera, et cetera mobile phone. More importantly, in only a few short days, I have been floored by the velocity of SMS ads/spam in the European market. In one 2 day period this week, I got 6 spam messages pushing, as far as I could make out since I have roughly zero Danish, things like sports-betting and dating. Fortunately, this basically does not exist in the U.S. – yet. Unhappily, early returns show that there is going to be a lot of money made in selling and brokering SMS ads in the U.S. market as well. While SMS ads clearly offer real value to ad buyers, just like online ads, selling and brokering is definitely the right side of coin to be on, so to speak.
Usually, it is rock-solid business strategy to take a successful product or business model from the U.S. and copy it in another country, but as we have fallen behind many other countries on things like wireless and broadband as tiresomely reported just about everywhere, there are many new opportunities to do just the reverse.
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