David Beisel wrote a very robust post a few days ago about administering a somewhat randomized, or 'unexpected' rewards system within an online (or offline) community. You can read the original post here.
From experience, I can extend his reasoning even further and say that in a 'micro-reward' incentive system - i.e. you're not paying anyone enough to modify their lifestyle - the more structured you make it, the more surely everyone will try to, ahem, optimize to the system. When the reward comes unexpectedly, people can only be grateful.
I totally agree with David on this one.
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