I stopped in to Fox's Gem Shop today - far and away Seattle's best jeweler - regarding the care and feeding of my wristwatch.
The owners, old friends who I hadn't seen in years, asked what I was up to these days. "Internet Startups" I said. "Oh, we know about Internet startups here!" Chai responded.
I think that neatly sums it up - the fundamental motivation is velocity of money flowing into pocket, and anyone who tells you different isn't being completely straight.